Yonex Launches New Line-Up of Power Cushion Tennis Shoes

February 2010

Launching in mid February, the new line-up of Yonex Power Cushion tennis shoes is designed to provide the utmost in performance and comfort. Building upon the success of the previous 306 model, the new Power Cushion 307 retains the lightweight feel, ergonomic design, and advanced cushioning characteristics that tennis players have come to expect from a Yonex tennis shoe. A number of new functional and performance- based components have been incorporated into the new 307 model. Exclusive Tough Brid™ technology positioned in the midsole of the shoe reduces torsion and enhances overall stability. The new Power Cushion Insole MCF and Inner Strap compleiment each other in delivering a secure comfortable fit. And, the enhanced structural design and deeper tread pattern of the outsole of the shoe provides superior durability. Many ATP and WTA touring pros, including Lleyton Hewitt, David Nalbandian, and Elena Dementieva, will be competing in the new 307 models during the 2010 season. The Power Cushion 307 is available in all-court and clay-court models, and 2010 will mark the launch of the 307L model built specifically for women. The new Power Cushion 261L tennis shoe is also made specifically for women, and its functionality and ultra- lightweight design is sure to captivate the audience of female tennis enthusiasts looking for a comfortable shoe with a refined look. The new and improved cosmetic design of the Power Cushion 107 model rounds out the new tennis shoe introductions for 2010. The popularity and demand for Yonex tennis shoes has grown dramatically in recent years, and these new models are sure to keep the momentum going, securing Yonex's place as one of the top tennis shoe brands in the industry.

SHT-307EX


SHT-307EX


SHT-307CL


SHT-307L


SHT-261L


SHT-107EX